The 7 Challenges of Modern Competitive Pricing
Lack of an Integrated Omni-channel Approach
As traditional retailers move further into e-commerce and online advertising, their approach to competitive pricing has, for the most part, remained a manual process, limited by the amount of labor resources to physically shop competitor markets. By using technology to automate competitive shops, they can deploy more labor to focus on unique assortments and integrate online and in-store activities. This creates a more comprehensive picture of competitor pricing strategies.
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