Price Image Analysis helps you understand the consumers’ perception of your pricing so you can make the right price investments.
Increase profit and loyalty with Engage3’s Price Image Management
Traditional price optimization solutions use Price Index to optimize prices which treats all items the same. Price Image identifies the items that shoppers use to drive price perception and optimizes prices to drive both loyalty and margin.
Price Image Drivers
Did you know that the average shopper builds their price perception of a retailer off of 5 items or less? With Engage3's Price Image Management, you will know the specific items you need to win on to drive price perception with your shoppers. Outsmart the competition using Engage3's deep behavioral science and stop losing money investing on the wrong items.
Grow both profit and price perception
Using the Nobel Prize-winning Efficient Frontier Theory, we help you set prices that balance price perception and margin. You choose the strategy – growing profit, improving Price Image & sales, or a little of both.
Ongoing Machine Learning
True Machine Learning constantly monitors changing shopper behavior and competitive prices to ensure you stay one step ahead. With Engage3 Price Image Management, you will always have the right prices to maximize growth and accurate forecasts to predict sales and profit.
Don’t just take our word for it
Client Case Study
Price Image Management
Investing in price and not seeing a result?
Our Price Image Management solution uses deep AI to identify the items that matter to shoppers and optimizes price to improve your price perception and increase gross margins. One top 10 national retailer has already benefitted:
Our Clients Say it Best
“Engage3 has helped our average units per transaction go up. Unlike price indexing, we don’t have to be locked in as a follower. Price image lets us offer compelling value while at the same time maintaining our margins, and that’s helped advance our business in our customers’ eyes.”Retail ExecutiveHealth Food Chain
“Price Image Management allows our category managers much more insight and control to set strategy, and review and accept suggested retail price changes for a measured outcome.”Chief Merchandising OfficerHealth Food Chain