How to Capture and Analyze Data, and Act on Competitive Moves
November 17, 2020
11:00 am – 11:45 am, Pacific Time
"I have used pen and paper for 15 years, spending hours writing prices down, keying it into spreadsheets and then maybe attaching a photo. Now, I click a few buttons on my phone, attach a photo and by the time I am back at my desk in the store, the information is on my laptop!"
Pricing and assortments are becoming more dynamic and localized by the day. Without sufficient competitive visibility, you can’t make strategic decisions, much less predict financial results.
Who said retail was easy?
Learn the best practices and the latest tools for effective competitor price checks. From bring-your-own device to product linking and seasonal event management, empower your team with the most efficient ways to collect accurate and near real-time intelligence.
-Are there seasonal items that you need to collect pricing for on short notice?
-Do you regularly send out your associates to check on the same 10 items at your competitors' stores?
-Do you need to link new private label items to your own assortment constantly?
What you will learn
We will discuss the challenges of Competitive Pricing today, and and then take you through the most effective and efficient ways to capture and analyze data, so you can on them today.
At this webinar, you will:
- Discover how retailers are competing in an omnichannel world
- Understand when to deploy your experts to the field for real-time data acquisition
- Learn about best practices in product linking
Ready to take your competitive intelligence to the next level?
Join us on November 17, 2020 from 11:00 am - 11:45 am Pacific time to learn about our science-based product offerings with our product experts. Register below to save your spot today!
Webinar Speakers and Panelists
November 17, 2020
11:00 am to 11:45 am, Pacific Time
Prior to Engage3, Marielle was founder of Balikbayan Gear, a private label development company for top department stores like Shoemart, Rustans, Ace Hardware, Kultura, Robinsons Department Stores and National Bookstore in the Philippines. She also co-founded MarketingValet, a 40-people offshore creative agency that produced campaigns for Google, Adobe, Agilent, and Verizon Wireless. She was recognized for these two companies by being chosen as one of the Top Ten Entrepreneurs in 2008 by Entrepreneur Magazine, Philippine edition. Before venturing out on her own, Marielle spent most of her early marketing career in senior marketing and product management positions: as part of the release team for web.sql, the industry’s first tool to generate dynamic web pages from an online database, and as part of the strategic team for XML for data warehousing at database companies Sybase (SAP), and Informix (IBM), respectively.
Marielle is a member of the Forbes Communications Council. In her free time, Marielle runs the CCC Hula Fellowship Group in Sacramento. She is also mom to local band “The College Fund Street Band” (www.cfstreetband.com), and raises four egg-laying chickens in her backyard. Marielle received her B.S. in Commerce from De La Salle University in Manila and her MBA from Pepperdine University in Malibu.